AI in Marketing: Practical Applications, Prompting, and Business Strategy

(3-Hr, in-person, Williamsport, PA)

This program starts in:

AI is already reshaping how businesses market, sell, and communicate – and the gap between teams who use it effectively and those who don’t is only getting wider. This hands-on workshop (computers provided) is built to help you move quickly from curiosity to confidence, without needing a technical background.

In just a few hours, you’ll learn how to actually use AI in your day-to-day work. We’ll focus on practical applications you can put to use right away – from email campaigns and sales support to content creation, FAQs, and event promotion. You’ll walk through real examples, try guided exercises, and leave with tools, templates, and a clear next step.

If your team feels stretched thin or is struggling to keep up with the pace of modern marketing, this training isn’t just helpful, it’s essential.

Practical. Relevant. Ready to use immediately.

Register Today for Only $199!

Register

Learning Objectives

By the end of the workshop, you’ll be able to:

• Pinpoint where AI can have the biggest, fastest impact in your organization
• Use a simple, proven framework (TRACI) to get better results from AI tools
• Write prompts you can immediately apply to marketing, sales, and communication work
• Understand how Custom GPTs can streamline workflows and scale what your team does
• Leave with ready-to-use templates, tools, and a clear plan forward

Why Attend

Right now, most teams fall into one of two camps: overwhelmed by AI or using it in ways that don’t really deliver results. That often leads to wasted time, inconsistent messaging, and missed opportunities.

This workshop shows you a better way. You’ll learn how to:

• Cut down the time spent on content, emails, and repetitive tasks
• Create stronger, more consistent messaging across marketing and sales
• Use AI to support your expertise, not replace it
• Turn AI into a practical advantage instead of something confusing or frustrating

What Makes This Different

• No jargon or technical deep dives—just clear, usable strategies
• Designed specifically for small and mid-sized organizations
• Focused on real-world application, not theory
• Interactive and hands-on, so you’re actively practicing (not just listening)
• Led by someone who brings together real industry experience and academic insight

AI-in-Marketing-Practical-Applications-Prompting-and-Business-Strategy-Outline.pdf

Who Should Attend

This workshop is perfect for: owners, executives, marketing leaders, and sales teams at small- to mid-sized manufacturing companies.

Register Today for Only $199!

Register

Meet Your Presenter

Dr. Ronda Mariani is a professor, speaker, and researcher specializing in digital marketing, emerging technologies, and workforce readiness. With more than 20 years of experience in marketing and advertising, Dr. Mariani brings deep industry and academic expertise to her work. She helps organizations apply artificial intelligence in practical, business-focused ways, particularly in areas such as customer communication, content strategy, and marketing effectiveness.

Artificial intelligence (AI) is changing the way organizations market, communicate, sell, and engage with customers. While AI may seem like a complex technology, its real value comes from helping businesses work smarter, save time, and improve customer experiences. Today, companies of all sizes are finding practical ways to use AI to support their marketing efforts and business goals.

One of the biggest benefits of AI in marketing is its ability to handle repetitive tasks and speed up content creation. Marketers can use AI to draft emails, create social media posts, develop product descriptions, support sales outreach, and generate ideas for new campaigns. By reducing the time spent on routine activities, teams can focus more on strategy, creativity, and building stronger relationships with customers.

Getting the best results from AI requires more than simply asking a question. Effective prompting involves providing clear instructions, defining the audience, and explaining the desired outcome. A structured approach helps marketers generate content that is more accurate, relevant, and aligned with business objectives. As AI tools become more common in the workplace, the ability to communicate effectively with them is becoming an increasingly valuable skill.

Another growing area of AI is the use of AI agents—tools designed to assist with specific business tasks. Organizations are using AI agents to support customer service, sales, training, knowledge management, and marketing activities. These tools can help answer questions, organize information, and improve efficiency while supporting employees in their daily work.

Even with its many advantages, AI works best when combined with human judgment. Businesses still need people to make strategic decisions, ensure quality, and maintain an authentic brand voice. Rather than replacing employees, AI is most effective as a tool that enhances human capabilities. Organizations that adopt AI thoughtfully and responsibly are better positioned to improve productivity, strengthen customer communication, and stay competitive in an increasingly digital marketplace.

Want to learn how to put these tools to practice, attend IMC’s hands-on workshop September 10th in Williamsport. Learn more and register at AI in Marketing: Practical Applications, Prompting and Business Strategy.

Contact us to discuss customization and on‑site delivery of AI for Marketing or any of our training programs.

AI in Marketing: Practical Tools, Real Impact

(No-Cost, 1-hour live webinar)

This program starts in:

AI is already influencing how prospects find, evaluate, and choose suppliers – often in ways manufacturers don’t immediately see. This complimentary webinar cuts through the noise to show how AI can support your marketing and sales efforts today, using tools and approaches that don’t require technical expertise or massive budgets.

If you’re curious about AI but cautious about where to start, this session is designed for you. This is not a technical deep dive or a parade of shiny tools. Instead, you’ll get a clear, practical understanding of where AI is already adding value in B2B and manufacturing marketing, where it doesn’t belong (and why), and how to think strategically before adopting new tools. The goal is clarity, not overwhelm.

Reserve Your Spot Today!

Register

Webinar login will be provided approximately one week prior to the session.

Learning Objectives

By the end of the webinar, you’ll be able to:

• Explain AI’s role in manufacturing marketing with confidence
• Identify where AI can support your marketing and sales funnel
• Distinguish between tasks AI can assist with and those that require human expertise
• Take smart, low-risk next steps toward AI adoption

Why Attend

Manufacturing marketers are being asked to do more with leaner teams, tighter timelines, and higher expectations from sales. AI can help, but only when applied thoughtfully. Join us for this free webinar and gain the insight you need to approach AI with confidence – without the hype.

Who Should Attend

This webinar is perfect for: owners, executives, marketing leaders, and sales teams at small- to mid-sized manufacturing companies.

What You’ll Walk Away With

With this session, you’ll be ready to:

• Make informed decisions about AI without chasing trends
• Gain a clearer perspective on AI’s real value (and limits)
• Strengthen marketing and sales alignment
• Improve efficiency while keeping human judgment front and center

AI in Marketing Outline

Reserve Your Spot Today!

Register

Meet Your Presenter

Dr. Ronda Mariani is a professor, speaker, and researcher specializing in digital marketing, emerging technologies, and workforce readiness. With more than 20 years of experience in marketing and advertising, Dr. Mariani brings deep industry and academic expertise to her work. She helps organizations apply artificial intelligence in practical, business-focused ways, particularly in areas such as customer communication, content strategy, and marketing effectiveness.