Artificial intelligence (AI) is changing the way organizations market, communicate, sell, and engage with customers. While AI may seem like a complex technology, its real value comes from helping businesses work smarter, save time, and improve customer experiences. Today, companies of all sizes are finding practical ways to use AI to support their marketing efforts and business goals.

One of the biggest benefits of AI in marketing is its ability to handle repetitive tasks and speed up content creation. Marketers can use AI to draft emails, create social media posts, develop product descriptions, support sales outreach, and generate ideas for new campaigns. By reducing the time spent on routine activities, teams can focus more on strategy, creativity, and building stronger relationships with customers.

Getting the best results from AI requires more than simply asking a question. Effective prompting involves providing clear instructions, defining the audience, and explaining the desired outcome. A structured approach helps marketers generate content that is more accurate, relevant, and aligned with business objectives. As AI tools become more common in the workplace, the ability to communicate effectively with them is becoming an increasingly valuable skill.

Another growing area of AI is the use of AI agents—tools designed to assist with specific business tasks. Organizations are using AI agents to support customer service, sales, training, knowledge management, and marketing activities. These tools can help answer questions, organize information, and improve efficiency while supporting employees in their daily work.

Even with its many advantages, AI works best when combined with human judgment. Businesses still need people to make strategic decisions, ensure quality, and maintain an authentic brand voice. Rather than replacing employees, AI is most effective as a tool that enhances human capabilities. Organizations that adopt AI thoughtfully and responsibly are better positioned to improve productivity, strengthen customer communication, and stay competitive in an increasingly digital marketplace.

To learn more about the use of AI in marketing for small- and medium-sized manufacturing companies, attend IMC’s no-cost, one-hour webinar on July 29 at 9:00 a.m. Learn more and register at AI in Marketing: Practical Tools, Real Impact.

Contact us to discuss customization and on‑site delivery of AI for Marketing or any of our training programs.

AI in Marketing: Practical Tools, Real Impact

(No-Cost, 1-hour live webinar)

This program starts in:

 

AI is already influencing how prospects find, evaluate, and choose suppliers—often in ways manufacturers don’t immediately see. This complimentary webinar cuts through the noise to show how AI can support your marketing and sales efforts today, using tools and approaches that don’t require technical expertise or massive budgets.

If you’re curious about AI but cautious about where to start, this session is designed for you. This is not a technical deep dive or a parade of shiny tools. Instead, you’ll get a clear, practical understanding of where AI is already adding value in B2B and manufacturing marketing, where it doesn’t belong (and why), and how to think strategically before adopting new tools. The goal is clarity, not overwhelm.

Reserve Your Spot Today!

Register

Webinar login will be provided approximately one week prior to the session.

Learning Objectives

By the end of the webinar, you’ll be able to:

• Explain AI’s role in manufacturing marketing with confidence
• Identify where AI can support your marketing and sales funnel
• Distinguish between tasks AI can assist with and those that require human expertise
• Take smart, low-risk next steps toward AI adoption

Why Attend

Manufacturing marketers are being asked to do more with leaner teams, tighter timelines, and higher expectations from sales. AI can help, but only when applied thoughtfully. Join us for this free webinar and gain the insight you need to approach AI with confidence – without the hype.

Who Should Attend

This webinar is perfect for: owners, executives, marketing leaders, and sales teams at small- to mid-sized manufacturing companies.

What You’ll Walk Away With

With this session, you’ll be ready to:

• Make informed decisions about AI without chasing trends
• Gain a clearer perspective on AI’s real value (and limits)
• Strengthen marketing and sales alignment
• Improve efficiency while keeping human judgment front and center

AI in Marketing Outline

Reserve Your Spot Today!

Register

Meet Your Presenter

Dr. Ronda Mariani is a professor, speaker, and researcher specializing in digital marketing, emerging technologies, and workforce readiness. With more than 20 years of experience in marketing and advertising, Dr. Mariani brings deep industry and academic expertise to her work. She helps organizations apply artificial intelligence in practical, business-focused ways, particularly in areas such as customer communication, content strategy, and marketing effectiveness.