Digital Marketing and Search Engine Optimization for Manufacturers

A smart digital marketing plan is an essential part of any branding strategy. More than ever, it’s important for manufacturers to embrace modern techniques – like search engine optimization (SEO) – to reach customers, both new and old.

Digital marketing and search engine optimization are essential parts of your a manufacturers’ marketing strategy across all digital channels – website, email, social networks and more. IMC specializes in helping Central Pennsylvania’s small and medium-sized manufacturers develop effective, sustainable digital marketing and search engine optimization plans. The goal: Helping you get noticed online, generate leads and drive sales.

Search Engine Optimization: Stand Out From the Crowd

Digital marketing – and search engine optimization (SEO) in particular – is a powerful tool for getting your company noticed in a competitive marketplace. It’s a critical and cost-efficient tool for driving sales, no matter the current economic climate. Additionally, it can:

• Increase your website traffic
• Speed ROI on a website design project
• Elevate your business in the eyes of customers
• Improve brand credibility

IMC can help you use modern digital marketing and search engine optimization strategies to your company’s advantage. Our in-house staff and network of fully vetted third-party service providers can help you make the most of your web presence. With IMC’s help, small and medium-sized manufacturers in Central Pennsylvania can:

• Improve organic search rankings
• Maintain paid search campaigns on search engines, LinkedIn and Facebook
• Refine page content for maximum impact
• Implement successful link-building campaigns
• Ensure compatibility with Google algorithm updates (e.g., Panda and Penguin)
• Maintain a fruitful social media presence
• Engage clients and prospects with professional email marketing