If your company is considering launching a new technology-based product or entering a new market, Technology-Driven Market Intelligence (TDMI) can improve your chances of success.
TDMI provides a systematic and comprehensive approach to market intelligence, which considers the benefits and market impact-related specifically to your manufacturing company’s product, idea, process or other asset.
Branch out. Smartly.
TDMI gives you the data you need to maximize investments and generate speedy ROI.
With TDMI services from IMC, Central Pennsylvania manufacturers can:
- Identify a product’s biggest strengths and weaknesses
- Research new and potential markets
- Characterize new opportunities
- Identify challenges and barriers to success
IMC’s TDMI & Market Intelligence Methodology
IMC takes a methodical approach to TDMI for Central Pennsylvania manufacturers. Though every project is different, we approach each with the same overarching plan and a vested interest in the client’s success.
The typical TDMI project for a manufacturer consists of the following steps:
- Creation of a systematic research plan and timeline
- Research, utilizing industry surveys and focus groups
- Technology Driven Market Intelligence analysis
- Creation of a final report, including action items and recommendations
The result is a more informed client, better armed to smartly expand their product offerings or target markets.
IMC is Central PAs source for manufacturing TDMI.
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