If your company is considering launching a new technology-based product or entering a new market, Technology-Driven Market Intelligence (TDMI) can improve your chances of success.
With TDMI services from IMC, Central Pennsylvania manufacturers can:
- Identify a product’s biggest strengths and weaknesses
- Research new and potential markets
- Characterize new opportunities
- Identify challenges and barriers to success
IMC’s TDMI & Market Intelligence Methodology
IMC takes a methodical approach to TDMI for Central Pennsylvania manufacturers. Though every project is different, we approach each with the same overarching plan and a vested interest in the client’s success.
The typical TDMI project for a manufacturer consists of the following steps:
- Creation of a systematic research plan and timeline
- Research, utilizing industry surveys and focus groups
- Technology Driven Market Intelligence analysis
- Creation of a final report, including action items and recommendations
The result is a more informed client, better armed to smartly expand their product offerings or target markets.