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Innovative Manufacturers Center

Driving Manufacturing Growth and Innovation in Central Pennsylvania

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Digital Marketing and Search Engine Optimization

digital marketing

A smart digital marketing plan is an essential part of any branding strategy. More than ever, it’s important for manufacturers to embrace modern techniques – like search engine optimization (SEO) – to reach customers, both new and old.

Digital marketing and search engine optimization are essential parts of your manufacturers’ marketing strategy across all digital channels – website, email, social networks and more. IMC specializes in helping Central Pennsylvania’s small and medium-sized manufacturers develop effective, sustainable digital marketing and search engine optimization plans. The goal: Helping you get noticed online, generate leads and drive sales.

Search Engine Optimization: Stand Out from the Crowd

Digital marketing – and search engine optimization (SEO) in particular – is a powerful tool for getting your company noticed in a competitive marketplace. It’s a critical and cost-efficient tool for driving sales, no matter the current economic climate. Additionally, it can:

  • Increase your website traffic
  • Speed ROI on a website design project
  • Elevate your business in the eyes of customers
  • Improve brand credibility

IMC can help you use modern digital marketing and search engine optimization strategies to your company’s advantage. Our in-house staff and network of fully vetted third-party service providers can help you make the most of your web presence. With IMC’s help, small and medium-sized manufacturers in Central Pennsylvania can:

  • Improve organic search rankings
  • Maintain paid search campaigns on search engines, LinkedIn and Facebook
  • Refine page content for maximum impact
  • Implement successful link-building campaigns
  • Ensure compatibility with Google algorithm updates (e.g., Panda and Penguin)
  • Maintain a fruitful social media presence
  • Engage clients and prospects with professional email marketing

Search engine optimization & digital marketing for manufacturers.

Fill out the form at right to learn how IMC can help you improve online visibility.

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Testimonials


“Through the Winning Teams program, we increased throughput in our laminate cleaning/inspection area by 18%, which also shortened the time for us to respond to vendors about defective products and t… Read more

Northway Industries, Inc.


“We’re very pleased with the results of the training. It was a great way to break the ice regarding a systemic change in one of our oldest and most experience facilities. By training on change man… Read more

Bo PrattPresidentRockland Manufacturing Co.


The IMC and its staff have played an integral part in the success of Pik Rite’s Continuous Improvement culture as well as directly influencing more efficient production and operations. The proof is … Read more

Caleb ThomasProduct Line ManagerPik Rite, Inc.


We are a small organization and do not have IT staff. Before we found IMC, the task to implement CMMC seemed almost insurmountable. With their help, the process was no longer overwhelming, and we were… Read more

Terry KnouseVice President of OperationsNuVisions Center


5 Whys, SIPOC, Value Stream Maps, etc. are great ways to visualize problems that are difficult to pinpoint.

Brandon SmithQuality Control Lead TechnicianSilcoTek


The attendees of both training programs came away energized and eager to apply their new skills in training, coaching and communications. There is broad consensus that these skills should continue to … Read more

Jeanette WraggTraining ManagerPrysmian Group


We make investments where and when our workforce is skilled and ready.  The training was a solid foundation for supervisor development.

Steve PrentissVice President of Human ResourcesNittany Paper Mills, Inc.


The Value Stream Mapping exercise conducted by the IMC enabled us to visually see the overall production process and the areas we needed to target for improvement. Without this process, QCast may not … Read more

Terry ArnoldGeneral ManagerQCast Aluminum


IMC’s resource consultant’s background and knowledge were so relevant, and his delivery set a solid foundation upon which we could build for our re-certification as well.

Robert LangOwnerLang’s Chocolates


“IMC has been an excellent resource for us to accomplish objectives that we would not have been able to achieve on our own. We would highly recommend any company taking full advantage of the services … Read more

Marc DagataPresidentMetal Integrity




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Upcoming Events



Dec


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Manufacturing Momentum: Seizing Growth and Opportunity in Pennsylvania’s Plastics Supply Chain



Dec


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How to Give Effective Performance Reviews



Dec


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How to Give Effective Performance Reviews



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Solar Supply Chain & 2026 Outlook



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15





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Create a Winning Safety Culture


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News

Happy Manufacturing Month!

Celebrating Manufacturing: October Is Manufacturing Month & Friday Is National Manufacturing Day Every October, manufacturers across the U.S. are spotlighted for their vital role in innovation, jobs, and regional growth. While National Manufacturing Day (this …

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IMC Business Advisor, Rick Terry, Earns Smart Manufacturing Acceleration Roadmap Professional Certification

The Innovative Manufacturers Center (IMC) is proud to announce that Frederick (Rick) Terry, Business Advisor, has successfully earned the CESMII Smart Manufacturing Acceleration Roadmap Professional Certification from Rensselaer at Work, a division of Rensselaer Polytechnic …

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Who Owns the Ideas? AI, Intellectual Property, and the Future of Manufacturing

In today’s world of manufacturing, artificial intelligence (AI) is no longer just the future—It’s a current tool being used to design products, optimize supply chains, predict maintenance needs, and even generate new ideas. But as …

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